With your permission we use Google Analytics and Microsoft Clarity to understand how visitors use this site. Nothing is loaded until you choose. See our Privacy Policy.
Which cookies and browser storage this website uses, why, and how to change your choice.
Last updated 28 October 2026.
This policy covers the cookies and browser storage used by the ForceLytics marketing website. It sits alongside the Privacy Policy, which explains how personal data is handled more broadly.
The first time you visit, a banner asks you to accept or reject analytics. Nothing for analytics is loaded or stored until you accept. If you reject, or do nothing, no analytics cookies are set. Only your choice itself is remembered, in your browser.
| Name | Type | Purpose | Lifetime | When |
|---|---|---|---|---|
forcelytics_analytics_consent | Browser local storage | Remembers whether you accepted or rejected analytics. | Until you clear your browser data or change your choice. | Always (it holds your choice). |
forcelytics_utm | Browser session storage | Keeps the campaign parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content) of the link you arrived through, so they can be added to the sign-up link if you start a trial. | Until you close the tab. | Only after you accept analytics. |
_ga, _ga_* | Cookies (Google Analytics) | Tell visits and visitors apart and count page views. | Up to about two years. | Only after you accept analytics. |
_clck, _clsk, CLID | Cookies (Microsoft Clarity) | Recognise a visit and record how pages are used (clicks, scrolling, navigation) so we can improve the site. | From one day to one year. | Only after you accept analytics. |
Microsoft Clarity may set further identifiers of its own; the ones above are the main ones. The analytics scripts load only if we have them switched on for the site.
If you accept, Google Analytics and Microsoft Clarity collect usage data about how you use this website: pages viewed, clicks, scrolling, navigation, and approximate device and browser details. We use it to understand and improve the site. Google and Microsoft process this data under their own privacy terms. You can withdraw your consent at any time, and the scripts stop loading straight away.
This website does not currently read the Global Privacy Control signal. Analytics stay off unless you accept them, whatever your browser sends.
You can change your mind at any time: reopens the banner. You can also delete cookies and site data in your browser settings, or block cookies altogether; the website works without analytics.
The ForceLytics web console is a separate application. It has its own sign-in and preferences storage, which is not covered by this table.
If we change the cookies or storage this website uses, we will update this page and the date at the top, and we will ask for your choice again if the change needs your consent.
This page is published at /cookie-policy.